Take retail as an industry. Physical retailers pay rent for good locations, expecting footfall to come their way. That rent payment is actually part of their customer acquisition cost.
In the digital world businesses don’t pay rent in the traditional sense, but customer acquisition still isn’t free. Getting your products in front of the right people online is essentially paying temporary rent – and Facebook, Instagram & Google have the biggest malls in town.
(https://www.chartr.co/newsletters/2020/7/3/keeping-up-with-the-kardashians)
danelabonte 